Tipple — Treat your posh wine glasses with a bit of respect.




Involved —

Graphic identity
Packaging design
3d Rendering

Tipple is a handy fun functional little product that helps holds your wine glasses in your dishwasher. I was asked to create a little identity to support this cheerful little product including the actual naming of the product.

The inspiration for the identity came from the aesthetics of the product, the way it moves, feels, its highly graphical sturdy construction. You get a lot of satisfaction from holding this product, which is what a good kitchen utensil really should give you. We wanted to reflect this in the design of the logo and the packaging, and of course the name, everything had to give you that ‘lovely’ feeling.

The origin of the word ‘Tipple’ is unknown, it possibly has some Scandinavian connection (which is a nice little thing) but we knew it as a word that is used to describe someones favourite go to drink. ‘What’s your tipple’ one might say to another in reference to offering them a drink. So we took the idea of the ‘thing’ you go to as a source for the name. Like ‘Tipple’ should be your go to kitchen utensil.

Always looking for the simple idea, we took the CAD drawings of the product as inspiration for the patterns, the top view being the view that most people will see when it is in use. We felt they had a lovely bold retro style to them. 

The animated version of the logotype mimics the way the product bends to accommodate different size glasses.