Skare — lets not take bubbles too seriously.




Involved —

Graphic identity
3d visualisation
Art direction


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Skare are the new soda maker on the market. The design of the machine is strongly routed in geometric forms however they asked for an identity to contrast this within.

The few soda maker brands on the Scandinavian market today either take themselves a little too seriously or they don’t say much at all. We wanted to embrace the fun, energy and satisfaction that these machines give you. 

We designed an identity that was fun, and really reflects what bubbles are all about, something exciting, the start of something good about to happen. The new identity places Skare amongst their competition as a brand that really embraces what bubbles are all about.  

Elements from the machine itself were turned into graphical elements and used throughout the packaging and other print material and animated on digital touchpoints.