Fristads – Film for the launch of their innovative workwear tights.




Involved —

Art direction
Story boarding

Fristads are one of swedens largest and most prolific producers of high quality, innovative workwear and their latest innovative contribution to the market are their freeware tights. These new tights were aimed towards a younger audience where looking good in the workplace is becoming increasingly more important.

To the average consumer padded tights have been around for a long time. But for the consumers of workwear they are completely new. Together we produced a film that represented the qualities of these tights and aimed towards an audience that values functionality whilst looking good.

Fristads are now a brand that have taken strides in becoming a brand that a younger target audience now consider as their a first choice of workwear. The film enhances this approach and has led the way in how they now carry the brand forward.