The Absolut Vodka Company approached us to design both the strategic and visual identity for a new vodka brand aimed towards Latino new millennials living in LA.
We had the fortunate pleasure to travel to LA to hold workshops to gain valuable insights into the target audience. After a week of intense but very enjoyable research and development it was apparent that the brand should be built around energy, life, colour and most importantly character.
The name Conca is a play on the Spanish words of ‘with’ (Con) and ‘character’ (ca). These words perfectly illustrate the essence of the Latino population in LA, everything they do oozes character.